This is part of an article from Baseball Prospectus:
"And yet, as the clock ticks down to pitchers and catchers, we should see some of that pressure begin to shift to the buyers. As the economy slows and the players remain on the market, the question is: Do their salary demands fall faster than the teams' ability to afford them? In theory, the benefit should be on the teams' side at this stage; while attendance remains the principal driver of revenue for many teams and will likely decline this season, there are other revenue streams, such as media contracts, that are locked in, and thus not subject to the loop-de-loop of our declining fortunes. As such, even teams that normally do not bid on free agents will be forced to answer a difficult question from their fans: "How did you allow a historic, hopefully not-to-be-repeated opportunity to add a top-quality hitter to your roster at a bargain price slip by?"
Ironically, teams that plead poverty and fail to take advantage of this opportunity are more likely to suffer by reinforcing in the public the very reasons for their declining attendance in the first place. In an era in which a family of four is gouged for hundreds of dollars when it attends a ballgame, why should it stretch its declining discretionary dollars to take in a team which promises not to be entertaining?"
The Reds need to make a move on one of the remaining free agent hitters. It's getting ridiculous what's out there for next to nothing and the Reds aren't buying.
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